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Tel-Aviv Farmer's Market

This Market is a vibrant, bustling hub of local culture, where farmers and food lovers come together to celebrate the best of fresh, locally-sourced produce. Located in the heart of the city, the market is known for its diverse array of offerings, from crisp, organic vegetables and fruits to handmade breads, artisanal cheeses, and a variety of other gourmet delights. It’s a place where the community gathers to enjoy the rich flavors of Israel, connect with local producers, and immerse themselves in the lively atmosphere that only a farmer's market can provide.

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Concept

For the branding of this project, I wanted to capture the essence of this marketplace in a way that feels both fresh and welcoming. The design centers around a light blue background, which serves as a calm and inviting canvas, reflecting the open and friendly environment of the market. Over this backdrop, I introduced a series of colorful illustrations featuring the very fruits and vegetables that make the market so beloved. These illustrations are vibrant and dynamic, symbolizing the freshness and variety that the market offers.

To balance the playful nature of the illustrations, I incorporated bold black typography, which grounds the design and ensures that the market's name and messaging are clear and impactful. The contrast between the light blue background, the colorful produce, and the strong typography creates a strong visual identity that is modern appealing to a wide audience.

Sketches

יטאערכקג׳׳
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