For HappyTLV, a platform I co-founded and designed, I created a vibrant and intuitive visual identity that brings together the dynamic lifestyle of Tel Aviv in one place. The website was crafted to seamlessly present a wide range of experiences—from happy hours and events to cafes and activities—through a clear, engaging, and user-friendly design. This project reflects both my role as a designer and a partner, combining strategic thinking with a strong visual language to build a platform that makes discovering the city effortless and enjoyable.